PI & MVA Lead Generation Blog

Most PI budgets are set by guesswork and judged on cost per lead, which is the number that hides the most. How to size the spend from cost per signed case, keep fast money and slow money apart, and read attribution honestly.

In every other injury vertical, more leads means more cases. Malpractice inverts that, because a firm spends real money on records and expert review before it knows whether a case exists. What to ask for instead of volume.

A transfer deletes the callback race that kills most bought leads, and hands the firm a problem nobody plans for: somebody has to be ready to pick up. What to agree before the first one arrives.

The map pack, the practice area pages and the content library run on different clocks and fail in different ways. How to tell which one your retainer actually bought.

Search finds people who are already looking for a lawyer. Facebook finds people who are not. Which cases that suits, and how to judge the channel on signed cases.

Lawyers may advertise, and have since 1977. What they may say, whom they may pay and whom they may contact is still regulated state by state.

What intake software actually does, what it cannot fix on its own, and the questions that separate a tool that signs more cases from one that stores leads.

What a CRM should own after the first call: follow-up that does not depend on memory, pipeline stages that mean something, and cost per signed case by source.

What an injury firm's website has to do to turn a visitor on a phone into a call: speed, mobile layout, case-type pages, short forms and trust built on specifics.

What organic social media can and cannot do for an injury firm: which platforms matter, what to post, the bar rules that apply and where paid campaigns take over.

Where email earns its place for an injury firm: following up leads that have not signed, keeping clients informed, earning referrals, and the rules that apply.

How an injury firm earns reviews, answers bad ones without breaking confidentiality, and stays inside the bar rules on testimonials.

Most firms judge a lead purchase on far too few leads and conclude the wrong thing. How many you need before the number means anything, what to risk, and which four rates to measure separately.

Most firms judge them by what they cost. The number that decides whether they pay off is what happens in the first few minutes after one arrives, and that number lives inside the firm, not in the price.

Most advice on this lists channels. The decision that actually sets your cost per signed case is whether you build the capability in house or buy the output, and it turns on three things most firms never measure.

An agency, an exclusive lead seller, a shared marketplace and a pay per case vendor are priced alike and behave nothing alike. How to tell which one you are buying, and the questions that get a straight answer.

Work injury search demand is large and far less contested than car accident terms. Where that demand sits, what a qualified workers comp lead has to contain, and which channels produce claimants who sign.

Pay per lead, not per click. Learn how Google LSA works for PI attorneys, what the Google Screened badge means, realistic CPL benchmarks by market, and how to rank higher than competitors.

CPL for PI keywords ranges from $75 to $300+ depending on market, match type, and bid strategy. Here's the real data — and how to get your cost below market.

The definitive playbook for PI attorneys: Google Ads, LSAs, SEO, referrals, and lead-gen partnerships — what works, what doesn't, and what every lead costs.

You pay $150 for a lead. So did four other firms. By the time you call, the client already signed with someone else. Here's the math on why exclusive leads win.

Motor vehicle accident leads are the highest-volume PI lead type in America. Here's exactly how to generate them at scale — and what separates good leads from garbage.

Mass tort is the highest-value lead category in legal marketing. We break down the active dockets, what campaigns are working, and how to build a compliant funnel fast.